Top CRM Software Companies in Nigeria: Pick The Best One For You
Are you looking for top CRM software companies in Nigeria? We are here with the best solution. This blog will explore the top CRM software solutions in Nigeria that you can explore or consider. But before jumping to it, get to know the basics of CRM and CRM software, so let's begin with it!
CRM stands for customer relationship management; it's a newly invented technology that helps brands seamlessly manage and engage their clients. Additionally, CRM software is a system that is utilized to strengthen a brand relationship with potential clients to ensure long-term benefits. It involves different procedures for connecting, increasing business profitability, and relationships with targeted clients.
Thus, this helps in managing your consumer's data and interactions; so let's start with knowing the features of the CRM system.
Features Top CRM Software Companies In Nigeria Offers
Here, we will explore the features a brand can’t neglect to not have in their CRM tool, so explore each of them in a bit of detail.
Contact Management
The foremost feature of CRM is to gather and organize consumers' details, such as when they reached the website for the first time, their last interaction, and so many other details. It contains info related to customer demographics, such as their age, gender, preferences, social media connections, and more. Contact management is crucial for seamless coordination with clients and does excellent in keeping your consumers around.
Workflow Automation
To make the process of connecting with your customers smooth, use the Workflow management feature that makes your sales force automation effective. Basically, when customers reach your site and fill out the form with their basic details, it automatically saves them and provides those data to your company’s sales representative. After that, before your team gets the data, it automatically sends a confirmation or greeting message to ensure they know that we have got their query and reach out to assist them further. It automatically sends follow-up messages in the already set timelines; additionally, when a sales representative coordinates with the customer, the tool records the communication and tracks the meeting.
Ditch the Features You Don’t Use
Every app is designed with multiple features, but we don’t need all of them, and sometimes, we get irritated while finding the required one out of many. For instance, imagine you are using a digital payment mode, and the app is filled with the capability of offering flight booking, hotel booking, transport tickets, and so many other personal features. You are looking for the electric bill payment feature, but it might seem challenging to find it in the box. Conversely, your chosen mode or software should be customized with the capability of eliminating or not showing the hidden features on the home screen for a smooth process.
Customer Assistance
You might not be a technical person or belong to a software development company; in that case, fixing issues during the CRM software integration and further bugs will be hectic for you to fix on your own. Consequently, pick the best out of the top CRM software companies in Nigeria that offer incredible customer assistance. They should provide a 360-degree comprehensive consumer view, with each of the details you should know from the initial contact to now. Additionally, it monitors all the meetings and communication from the lead generation to the final sales, ensuring transparency during each point. Create different reference numbers for every account, client, and help issue; conversely, use the client's first name to make the coordination more personalized.
Social Media Integration
Imagine you are using a CRM system where switching to a social media platform to manage your company’s tasks is not required; you can seamlessly do this on the same platform. Sounds great, doesn't it? So, the best CRM tools offer multiple social media features, such as getting to know what people say about your brand via social listening, easy-to-monitor comments, replies, mentions, and more. Checking each social media channel, such as Instagram, Facebook, and LinkedIn, on the same platform with customizable features will be very effective; additionally, handling the daily tasks of content uploading across social media platforms.
Email Features
Primary businesses use email platforms to send and receive business emails related to sales, such as greeting new customers, showing them their chosen or in-cart items, influencing them to buy, sending product delivery confirmation emails, and more. But categorizing your in-house team mail with sales belonging data will be a bit hectic, and sometimes, you might miss out on one. So, with the tailored CRM application, you can get the feature of getting sales-related emails in the same software. Additionally, some of them also create email templates so individuals spend less time crafting the email content.
Alerts & Notifications
A CRM's automated alerts and reminders are crucial for keeping things organized and making sure that essential assignments, due dates, and follow-ups are never overlooked. Automated alerts help your customer relationship-building team stay on task by reminding them of important ones on time. They guarantee that all client encounters are addressed quickly and assist in preventing overlooks. Businesses can use this function to create alerts for a variety of events, including approaching meetings, phone follow-ups, due dates for projects, and contract extensions.
API and Integration
You are investing for long-term benefit and utilization, which means as your brand grows, your chosen CRM tool should also enhance its functionalities to meet increased demands because you wouldn’t like to spend on the same thing again. So, with the top CRM software companies in Nigeria, you can expect that they allow seamless integration to meet future demands. Additionally, consider that your select customer relationship management software is easy to install, set up, set start with. It should support sales, marketing, and customer relationship-building processes.
Mobile CRM
Cloud-based CRM is stored on the World Wide Web and can be accessed from any device with proper internet connectivity. On the contrary, Mobile CRM is primarily designed to go on mobile devices. Mobile CRM is also a type of cloud-based, but it's only for smartphones and tablets. Mobile CRM is far better and improves business performance efficiency.
Top 5 CRM Software Companies In Nigeria
After getting familiar with the features, move further towards the best customer relationship management software companies you can explore in India.
1. Zoho CRM
Zoho is a software development company that provides multiple tailored software according to the brand demands; its CRM system is famous for a 360-degree view of the sales funnel and pipeline.
Benefits of using Zoho CRM:
- End-to-End Customer Engagement.
- Contextual Communication.
- Effortless Team Management.
- Managed Database.
Key Features:
- Deal Management
- Workflow Automation
- Lead Management
- Contact Management
2. NetHunt CRM
NetHunt CRM keeps your business team fully organized, informed, and effective with multiple automated features. It's a sales automation software that helps you optimize and manage your business leads, improve coordination with your customers, and organize your business funnel.
Benefits of using NetHunt CRM:
- Perfect CRM for Google Workspace users
- Easy to integrate
- Omni-channel communication
- Best customer assistance
Key Features:
- Pipeline management
- Task management
- Bulk emails
- Sales automation
3. Brevo
Brevo is a marketing platform that offers multiple things a brand needs to promote its business. It includes various types from email marketing to WhatsApp. Thus, its CRM is really effective in terms of improving your business leads.
Benefits of using Brevo CRM:
- Intuitive product design and navigation
- Simple onboarding
- Comprehensive Help Center
- Improve Customer Relationship
Key Features:
- Sales Team and Customer Opportunity Management
- Lead Management
- Sales Analytics
4. Salesforce
CRM is a robust system that can be utilized to personalize and customize your customer experience; thus, Salesforce CRM is a highly effective solution to boost your partnership with customers.
Benefits of using Salesforce CRM:
- Improved Customer Information
- Effective Account Planning
- Better Time Management
- Enhanced Team Collaboration
Key Features:
- Contact management
- Reports, dashboards, and analytics
- Cloud-based CRM & Mobile CRM
- Collaboration tools
5. EM Production Pro Sales CRM
EM Production Pro is one of the best software development companies that provide Sales CRM solutions in Nigeria, known for its comprehensive experience and excellent results. With more than a decade of expertise, EM Production Pro is a reliable solution for your brand. EM Production Pro’s Sales CRM software is one of the leading solutions to try on with more personalized features.
Benefits of using EM Production Pro Sales CRM:
- Boost Productivity
- Customer Insights
- Process Optimization
- Enhance Business Revenue
Key Features:
- Customer Management
- Automation and Planning
- Process Optimization
- Tracking and Management
Conclusion
EM Production Pro Sales CRM solution is one of the best choices experts recommend in 2024. With numerous features and proper customer assistance, you can ensure your brand never gets ignored, even during peak periods. Additionally, you will get complete assistance from our developers and sales team, keeping you informed about all the modifications and clear insights into the software performance.
To be relevant in the long run, you have to prioritize all the aforementioned features in your chosen CRM solution from the top CRM software companies in Nigeria. For further assistance, contact the EM Production Pro team now and get a free consultation
